Schedule

DAY 1

THE CONFERENCE

October 25th

08:00

Registration & Breakfast (Provided)

09:00

Seating & Intro

09:15
KEYNOTE: The Power of Branding Beyond Your Logo

RIES & RIES

Laura Ries, President & Co-Founder, USA

09:45
Branding to Change the Future of a Nation

OGILVY

Sonal Dabral, Global CCO & Vice Chairman, India

10:15
From Local to Global, and Everything in Between

IBM iX

Robert Murray, Global Associate Partner, USA

10:45

Coffee Break by Julius Meinl

11:15
Brand Coherence in Times of Change

ING

Nanne Bos, Head of Global Brand Management, The Netherlands

11:45
Innovating in the Age of Disruption

MASTERCARD

Kaveri Khullar, Marketing Director, Southeast Asia

12:15

Lunch (Provided) & Networking

13:15
Open Branding in Five and a Half Steps

JOHNSON BANKS

Michael Johnson, Founder & Creative Director, UK

13:45
Competitive Strategy: The Power of Vulnerability

cg42

Dominik Prinz-Barley, Partner, USA

14:15
Branded Storytelling at Its Absolute Finest

MB BRAND CONSULTING

Matt Biespiel, Founder & Creative Marketer of the Year, USA

14:45

Coffee Break by Julius Meinl

15:15
Why Business Growth Now Depends on Strategic Branding

PwC

Navid Larijani, Chief Experience Officer Europe, Germany

15:45
Creating Interactions that People Will Actually Remember

MEDIAMONKS

Victor Knaap, Managing Director & Main Monk, The Netherlands

16:15

Closing & Thanks

16:45

Networking & Drinks (Provided)

18:00

Closing Time

the workshops

DAY 2

THE WORKSHOPS

October 26th

Creativity - Room 1
09:00

Registration & Breakfast (Provided)

10:00

Seating & Intro

10:15
WHAT DOES YOUR BRAND SOUND LIKE?

MASSIVEMUSIC
Roscoe Williamson, Head of Branding, UK

11:15
Coffee by Julius Meinl & Networking
11:45
BRAND VALUE: RULING BRANDS AS BUSINESS ASSETS

INTERBRAND
Calin Hertioga, Brand Valuation Director, Switzerland

12:45
LUNCH (Provided)
13:45
BRANDING ROMANIA: WHERE DO YOU START?

VAN GARDEREN
Guido van Garderen, Nation Branding Strategist, The Netherlands

14:45
Coffee by Julius Meinl & Networking
15:15
EMPOWERING CREATIVITY WITH DATA

DROGA5
Anthony Khaykin, Group Data Strategy Director, USA

16:15
Networking & Drinks (Provided)
18:00

Closing Time

Technology - Room 2
09:00

Registration & Breakfast (Provided)

10:00

Seating & Intro

10:15
BRANDING & ARTIFICIAL INTELLIGENCE

HYPERGIANT
John Fremont, Co-Founder, USA

11:15
BEYOND THE PRODUCT: HOW TO ACHIEVE VIRAL SUCCESS

ZARAGUZA
Michal Pastier, Group Creative Director, Slovakia & Czechia

12:15
Coffee by Julius Meinl & Networking
12:45
MEASURING INTERNAL BRAND CULTURE & PERFORMANCE

INFORMAL SCHOOL OF IT
Razvan Voica, Managing Partner, Romania

13:45
LUNCH (Provided)
14:45
USING TECHNOLOGY TO TRANSFORM YOUR BRAND PLATFORM

R/GA
Isabel Kantor, Senior Technology Director, USA

15:45
Coffee by Julius Meinl & Networking
16:15
BUILDING A STARTUP FOR THE NEXT GENERATION OF INVESTORS, CUSTOMERS AND TALENT

STARTUP GRIND

Marian Gazdik, Director, UK

17:15
Networking & Drinks (Provided)
18:00

Closing Time

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