Schedule

DAY 1

THE CONFERENCE

October 17th

08:00

Registration & Breakfast (Provided)

09:00

Seating & Intro

9:15
KEYNOTE: CAN BRANDS AFFECT POLITICS, AND SHOULD THEY?
09:45
THE ETHICS OF STORYTELLING MEETS COUNTRY BRANDING
10:15
EVERY BRAND’S RESPONSIBILITY FOR SUSTAINABILITY
10:45

Coffee Break

11:15
ESTABLISHING COLLECTIVE CULTURE IN PUBLIC SPACES
11:45
CSR: THE GOOD, THE BAD, AND THE FAKE
12:15

Lunch (Provided) & Networking

13:15
USING CREATIVE EXECUTION TO TAP INTO SUBCULTURES
13:45
WHAT ALL BRANDS CAN LEARN FROM PROMOTING THAT WHICH REMAINS UNSPOKEN
14:15
ANTICIPATING CULTURE & CREATING BEHAVIOR
14:45

Coffee Break

15:15
TAKING INTERNAL, EMPOWERING STEPS TOWARD BRAND LONGEVITY
15:45
ESTABLISHING A PRESENCE AMONG THE GIANTS
16:15

Closing & Thanks

16:45

Networking & Drinks (Provided)

18:00

Closing Time

the workshops

DAY 2

THE WORKSHOPS

October 18th

Creativity - Room 1
09:00

Registration & Breakfast (Provided)

10:00

Seating & Intro

10:15
TRULY CREATIVE ADVERTISING = BRAND RECOGNITION & SALES
11:15

Coffee & Networking

11:45
FROM ROLE & IDENTITY TO MESSAGE & TONALITY
12:45

Lunch (Provided)

13:45
THE REVISED GUIDE TO MANAGING CREATIVE PROFESSIONALS
14:45

Coffee & Networking

15:15
CULTURE BY CONTENT: ACTIONS SPEAK LOUDER THAN WORDS
16:15

Networking & Drinks (Provided)

18:00

Closing Time

Technology - Room 2
09:00

Registration & Breakfast (Provided)

10:00

Seating & Intro

10:15
BUILDING COMMUNITIES AROUND TECHNOLOGY
11:15

Coffee & Networking

11:45
HOW TO MERGE CREATIVITY AND ARTIFICIAL INTELLIGENCE
12:45

Lunch (Provided)

13:45
CULTURE BY THE NUMBERS: THE DATA BEHIND THE CONNECTION
14:45

Coffee & Networking

15:15
REPUTATION MANAGEMENT FOR TECH BIG AND SMALL
16:15

Networking & Drinks (Provided)

18:00

Closing Time

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