Schedule

DAY 1

THE CONFERENCE

October 25th

09:00

Breakfast & Registration

10:00

BRANDING WITH FOCUS

10:45

BRANDING IN THE EAST

11:15

BRAND RELEVANCE

11:45

BRAND IDENTITY

12:15

PACKAGE DESIGN

12:45

Lunch & Networking

14:00

OPEN BRANDING

14:30

BRAND GOVERNANCE

15:00

BRAND PLATFORMS

15:30

BRANDING & AI

16:00

INTERACTIVE & EXPERIENTIAL BRANDING

16:30

Coffee & Networking

the workshops

DAY 2

THE WORKSHOPS

October 26th

Creativity - Room 1
09:00

Breakfast & Registration

10:15
TYPOGRAPHY & STORYTELLING
11:30
INFLUENCER MARKETING
12:45

Lunch

14:00
BRAND VALUE
15:15
COMPETITIVE ANALYSIS
16:30

Coffee & Networking

Technology - Room 2
09:00

Breakfast & Registration

10:15
INTERNAL CULTURE & PERFORMANCE
11:30
PLATFORM THINKING
12:45

Lunch

14:00
BRAND TECH
15:15
TECH MARKETING
16:30

Coffee & Networking

REBELS AND RULERS

1st Global Forum for Open Branding
October 25 & 26, 2018 in Bucharest

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